Social Message Videos

1. Michael   Jackson   -   Heal   The   World: 


- "Heal the World" is a song from Michael Jackson's hit album, Dangerous, released in 1991


- The music video (directed by Joe Pytka) features children living in countries suffering from unrest, especially Burundi. It is also one of only a handful of Michael Jackson's videos not to feature Jackson himself, the others being "Cry", "HIStory" and "Man in the Mirror"


- In a 2001 Internet chat with fans, Jackson said "Heal the World" is the song he was most proud to have created. He also created theHeal the World Foundation, a charitable organization which was designed to improve the lives of children. The organization was also meant to teach children how to help others.


-  Jackson performed the song in the Super Bowl XXVII halftime show with a 35,000 person flash card performance


- An ensemble performance of "We Are the World" and "Heal the World" closed Jackson's memorial service at the Staples Center in Los Angeles on July 7, 2009. 


2. Beyonce   -   Pretty   Hurts:


- "Pretty Hurts" is a song recorded by American singer Beyoncé for her fifth studio album, Beyoncé (2013)


- It is a self-empowerment pop song discussing society beauty standards and analyzing female body image. Beyoncé decided to record it to show the negative effect of beauty pageants and expectations on how women should look


- A music video filmed for "Pretty Hurts" was made available on iTunes with the release of the album on December 13, 2013 and was later released online on April 24, 2014


-  It was directed by Melina Matsoukas and it shows Beyoncé as a contestant competing in a beauty peagant trying to achieve physical perfection. The story depicted in the video is meant to illustrate the lyrics of the song


- "Pretty Hurts" was initially written for Katy Perry and then offered to Rihanna; as both of the artists did not record it, the song was eventually sent to Beyoncé who decided to include it on her fifth studio album that was still in development. 


3. Linkin   Park   –   Castle   of   Glass: 


- "Castle of Glass" is a song included on Linkin Park's fifth studio album, Living Things, produced by co-lead vocalist Mike Shinoda and Rick Rubin 


-  The band's part of the music video was filmed entirely in front of a green screen, with the production being handled by Mothership and Digital Domain. Its post-production relied heavily on CGI animation and After-effects


- The song was released as a promotional single for Danger Close Games's 2012 release, Medal of Honor: Warfighter, as with Linkin Park's previous contribution to the Medal of Honor series, "The Catalyst".


- The music video shows a young boy being told that his father has been killed in action. He and his mother mourn the death as the fallen SEALs teammates and their families try to comfort them. Towards the end the boy goes through his father's possessions, fast forwarding to him (played by Marine Corps veteran Scott Levy) becoming a SEAL, like his father before him.


- "Castle of Glass" highlights the emotional realities soldiers and their families face far from the battlefield. The video ends with a quote from Winston Churchill, shown in all-caps: "All great things are simple, and many can be expressed in single words: freedom, justice, honor, duty, mercy, hope". 


4. Macklemore   feat.   Ryan   Lewis   –   Same   Love: 


- "Same Love" is the fourth single released by Seattle-based hip hop duo Macklemore and Ryan Lewis from their 2012 debut studio album, The Heist


- The track, featuring vocals by Mary Lambert, talks about the issue of gay and lesbian rights and was recorded during the campaign for Washington Referendum 74, which, upon approval in 2012, legalized Same-sex marriage in Washington State


- The music video for "Same Love", directed by Ryan Lewis and Jon Jon Augustavo and produced by Tricia Davis, depicts the life of the main character and the same-sex partner with whom he falls in love, including the social conflicts which befall them in relation to their sexual orientation, their eventual marriage, and their final parting in old age. The wedding of the main couple was filmed at All Pilgrims Christian Church in Seattle. Macklemore and Mary Lambert cameo in non-speaking roles in the video


- The cover artwork for the single shows a photograph of Macklemore's uncle, John Haggerty, and his partner, Sean


- The video received the 2013 MTV Video Music Award for Best Video with a Message and the song was nominated at the 56th Annual Grammy Awards for Song of the Year.


5. Lady   Gaga   –   Born   This   Way:


- "Born This Way" is a song by Lady Gaga, from her second studio album of the same name


- Inspired by the 1990s empowering music for women and the gay community, Gaga explained that "Born This Way" was her freedom song


- The music video was shot the weekend of January 22–24, 2011 in New York City, and was described by Gaga's team as a "profound, so inspiring and so incredibly beautiful" video. It featured full-bodied tattooed model Rick Genest (Rico), better known by his stage name Zombie Boy


- Nick Knight directed the accompanying music video, which was inspired by painters like Salvador Dalí and Francis Bacon and theirsurrealistic images. Gaga is depicted as giving birth to a new race during a prologue. A series of dance sequences later, the video concludes with the view of a city populated by this race.


- Gaga performed the song at the 53rd Grammy Awards after coming out of an incubating vessel. It was also performed during the last leg of The Monster Ball Tour and in television shows such as Saturday Night Live, Dick Clark's New Year's Rockin' Eve and Good Morning America.

Social Message Videos